Thrive at Jones Farm

Huntsville, AL will soon be home to one of the nation’s most innovative senior communities. Thrive Senior Living, based in Atlanta, broke ground January 19th for Thrive at Jones Farm, an assisted living and memory care community. Focusing on resident engagement and connectivity in a unique, resort-like environment, the community will use a blend of innovative technology and southern hospitality to create a distinctive lifestyle for a new generation of seniors.

Thrive at Jones Farm will be a 2-story, 93 unit community located at St James Place on Cecil Ashburn Drive, a John Blue Realty planned development in Jones Valley. It will break from traditional expectations of senior living by providing services seniors often require along with technology that encourages them to thrive. An example of such technology will be found in the area dedicated to Memory Care where approximately 30 apartments will be available for residents who struggle with Alzheimer’s disease or dementia. Technology such as interactive virtual reality tours of childhood neighborhoods, will be utilized to recreate past experiences of the lives that residents used to live.

Luxurious suites and amenities such as a spa, a fitness center, outdoor living spaces, a doctor’s office, a beauty salon, and a chapel will be provided in a lodge-like environment. Advanced technology will be incorporated throughout the facility from smart suites with motions sensors that learn resident’s routines and patterns and can report anomalies, to HUR pneumatic fitness equipment and Electronic Health Records.

Hiring is anticipated to begin this summer for more than 60 full-time employees

Thrive at Jones Farm is being developed by Thrive Development Partners with assistance from John Blue Realty, LLC. Construction is provided by Freese Johnson of Atlanta.